Understanding the customer’s needs is one of the key factors affecting the success of a business, regardless of the industry.
One of the most interesting approaches to this topic is DESIGN THINKING.
It is a method that allows you to create innovative products and/or services that meet customer expectations to a greater extent.
How is it different from other approaches?
No artificial needs are created here.
The main goal is to understand the customer on different levels.
What’s more, thanks to this, you can design and test any product or service.
How to use this process?
What to do when the product does not meet expectations?
These and many other aspects will be discussed during the O4 Coworking workshop.

TAKE PART IN THE WORKSHOP AND GET TO KNOW:

• design thinking method
• the ability to stimulate your brain to be creative
• Innovative solutions
• methods of verifying ideas and hypotheses.

LEARN HOW TO:

• organize the structure for a chaotic creative process
• reduce the risk of a failed project/product/service
• get a faster result
• effectively meet customer needs
• motivate and engage the team.

MEETING AGENDA

• Creative warm-up.
• Ways to stimulate creativity.
• Details of the design thinking method.
• Empathy.
• Identifying customer needs.
• Idea generation.
• Introduction to prototyping and testing.

The workshop will be led by Anna Zielińska, PhD

President of the AGZ Development Institute, trainer, consultant, long-time academic lecturer. Moderator of design thinking and passionate about modern management concepts. For over 15 years, he has been implementing projects in various fields. It combines the practice of a project manager with the transfer of knowledge to students.

MORE INFORMATION AND REGISTRATION