During the meeting, we will discuss topics such as:

• The most common mistakes made when creating a brand image.
• How to eliminate image chaos at different points of contact – what for?
• A logo is a bad idea – if not a logo, where to start building your image?
• Organizing the visual setting of the brand – how to create an authentic image of your brand step by step?
• How not to waste time on graphics – or how to relieve your head from wondering “how should I show it?”
• Keeping a consistent image with Canva – how NOT to use it!

Moreover:

• You will receive a ready-made set of questions that are worth answering before you start building a coherent image system.
• During the workshop, one of the participants will be able to go through a brand analysis, which will be the beginning of creating a coherent and tailored brand visual identification system. What does the process look like? It’s a series of questions… But you will learn more in the workshop!

Why is it worth taking part in the workshop?

Thanks to this workshop, you will know how to:

• increase recognition – or how to organize the visual setting of the brand
• eliminate image chaos and replace it with a coherent visual identification system of the brand
• step by step create a visual setting – what to pay attention to in particular
• regain time, or what to do not to waste time creating graphics. You will break this vicious circle of constantly coming up with a new idea for subsequent graphics or projects.
• NOT use Canva, or why CANVA is a trap!

The workshop will be led by Agnieszka Piekarska

owner of Maluje Marki, graphic designer and painter

Graphic designer with many years of experience in the industry. She paints brands that are resistant to trends. Creates distinctive visual identities step by step. He designs coherent image solutions, where he organizes company identification systems hand in hand and helps to implement them.

Her job is primarily to listen, ask the right questions, understand and squeeze out the visual essence in the form of an authentic image through the company’s visual identification system.

Where?

• O4 Coworking, Olivia Centre – Olivia Gate A building
• O4 Flow 1st floor

How to join?

Join the Flow Club and attend the meeting.
See
FLOW CLUB PACKAGES

First time in the club?
You can buy a one-time ticket below and see if the club is something for you

Are you Olivia’s resident? Ask for your 20% discount code.
Write to:
karolina.rymarczyk@oliviacentre.com


Are you an O4rian? You can join the Flow Club for free!

SIGN UP FOR THE EVENT